Jägermeister Platzhirsch 2016

When agency Die Silbermöven enquired about a steel sub-structure for a multi-storey container building to travel as part of a Jägermeister roadshow, the brief given to Stageco Deutschland was to design it along the lines of a Trojan horse… but as a stag. This structure was subsequently deployed over the next few years at various festivals such as Sputnik Springbreak, Rock am Ring, Southside, Deichbrand, Wacken Open Air and SonneMondSterne. Stageco planned, designed, conducted static analysis and ultimately built the edifice within the relatively tight time frame of around four months. The three-storey container unit called for a height-adjustable steel beam grid, consisting of nine individual elements that were capable of being hauled by crane. The sub-structure for the wood panelling totalled 826 individually lasered units, made from 653 linear metres of steel pipe. The Stageco statistics department also took overall responsibility for co-ordinating preparation of the data sheet by technical specification agency TÜV Rheinland. In close collaboration with the Die Holzköpfe joiners’ workshop, the container manufacturer and Metallbau Tiedt, Stageco implemented the overall structure and carried out a trial assembly at its Berlin premises. The result? A three-storey roaring stag standing at over 17m high, complete with a bar, lounge and club area, in which visitors can experience exclusive intimate concerts and parties. Fotos 1-3 (c) Jägermeister Fotos 4-5 (c) Martin W. Maier